Resources
Take it all. No form.
Field guides, worksheets and product one-sheets for powersports dealers. Everything here is free, complete, and downloadable without handing over your email address.
Field guides
Written for the person
who ends up owning this.
Technical SEO & visibility
Getting found in the age of AI search
A step-by-step audit any dealership can run on its own site in about 70 minutes — plus the parts most audits leave out, and the questions that hold a website provider to account.
- The 70-minute auditrobots.txt, sitemap, head tags, schema, full crawl, Search Console, speed and waterfall.
- The bloat ratioIndexed pages against real inventory — and what to do when it is fifty to one.
- Business Profile, feeds and fitmentThe local and product-data work that never appears in a provider report.
- The ten-prompt testScore your own answer-engine visibility in ChatGPT, Gemini and Perplexity.
- Thresholds and templatesPass/fail numbers, a ten-minute check, prompts and a fix-list you can print.
PDF · 18 pages · v2.0 · September 2026
AI, process & measurement
Before you buy the robot
Measure the problem, map the process you actually run, then change it — in that order. A working document with the worksheets in it, for stores weighing an AI lead tool.
- Pull the numberYour after-hours response time, where it hides, and why the DMS has no opinion about it.
- The five-minute cliffThe honest yardstick, with the caveats on the research stated out loud.
- Map every doorEight questions per channel, as a worksheet you fill in with your team.
- Hand over or guardWhat the machine takes, what your people keep, and the escalation rules between them.
- Before you signFive questions for any vendor, a definitions sheet, and a go/no-go checklist.
PDF · 11 pages · v1.0 · September 2026
Dealer Connect 2026
The keynote,
as presented.
Combined keynote · 45 minutes
The customers you never see
AI is answering your leads. It is also deciding whether you get one at all. The full deck from the show floor — the buying journey as it runs now, where dealers drop out of it, and what the three products do about each stage.
PDF · 33 slides · September 2026
Product one-sheets
One page each.
What it does, what it connects to.
Spark
Fitment Data Engine
Machine-readable fitment and structured data — so a part knows what it fits, and an assistant can say so.
PDF · one page
Ignition XD
Visibility Console
AISEO and website visibility: what is indexed, what is broken, and whether a machine names your store at all.
PDF · one page
BrappZone
Dealer Parts Co-Op
The national dealer parts co-op, and the Full Throttle programme that sits on top of it.
PDF · one page
Worksheets
Print them.
Write on them.
Pulled out of the two guides so the person doing the work has one page in front of them instead of eighteen.
- Fix-list templateFinding, location, priority, owner, ship date — and the proof it worked.
- The ten-minute site checkIndexing, structure, schema, speed, Business Profile, and the AI question.
- Lead-response baselineAfter-hours response time, arrival by hour, dead leads, appointments set.
- Workflow map worksheetEvery door a lead comes through, against the eight questions.
- Questions for your providerTen of them, and how to read the answers you get back.
- Inside the guidesEvery worksheet above is already in the two PDFs. Standalone one-pagers are coming.
Live diagnostic
Want us to run it with you?
Ten minutes on your site, findings in writing, no pitch and no follow-up sequence — offered whether or not you ever work with us. Bring your provider's most recent report if you have one.