About
One industry. Nothing else.
Dealer Intelligence Groupe is a data and development company built for powersports and nothing but powersports. 100+ developers, in house, working only on this industry's problems.
Leadership
Who you'll
be dealing
with.
Small enough that you talk to the people who build it. No account managers relaying questions to a team you never meet.
David Gatti
Chief Executive Officer
Sets the direction and writes much of the thinking behind it — including the part-level structured data work that shapes what we build. Presents at Dealer Connect.
Andy Sharma
Chief Technology Officer
Owns the engineering: integrations, the fitment graph, the structured-data layer and the retrieval work that decides whether an AI assistant can read a dealer's catalogue.
Craig Ford
National Sales Manager
Works with dealers and groups on what a rollout actually looks like — one rooftop or twenty, what it takes to start, and how it sits alongside what you already run.
Matt Khorsand
Managing Partner
Partner-level oversight of the business — commercial structure, growth and the relationships that carry the three products into the dealer network.
Drew Gatti
Chief Product Officer
Turns the data work into product — what ships, in what order, and whether it earns its place in a dealer’s week. Owns the roadmap across all three products.
Dave McCombs
Dealer Acquisition
Brings new rooftops and groups onto the platform — the first conversation, what a dealer needs to see before committing, and getting those first stores live.
Eric Anderson
Industry Liaison
Works the other side of the table — OEMs, distributors, associations and the trade press. Keeps what we build pointed at where the industry is actually going, and makes the introductions that shorten a two-year conversation to a two-month one.
Why we exist
The data was
always there.
A dealer has the part. It fits the customer's machine. It's on a shelf forty minutes away. And none of that reaches a search engine or an AI assistant in a form it can read.
That isn't a marketing problem and it isn't a website problem. It's a data-modelling problem — identity, fitment and availability, each with a different owner and a different refresh rate, none of them published. Four tiers of working pipeline already carry that data as far as the dealer's own platform, where for most dealers it simply stops.
- Powersports never got a shared fitment languageThe four-wheel aftermarket has had one for years. Powersports fitment stayed fragmented, inconsistent and locked inside individual dealer systems — which is why a search for a specific job on a specific bike returns forum threads instead of parts.
- Every system holds a piece, none holds the answerThe DMS knows what's ageing but not whether it was ever visible to a buyer. The CRM knows close rate but not which spend produced the leads worth working. Each vendor honestly reports its own slice; the slice is not the business.
- The demand side just invertedTranslating catalogue data into web-readable form was technically possible for twenty years, and the payoff never justified the cost. An assistant asked "who near me has this part today" has to source that answer from somewhere — and right now there is nowhere.
What the team does
Six disciplines,
one industry.
Generalist platforms have to serve every vertical, so they never learn what a supersession is, or why fitment breaks, or how a powersports store actually books a deal. We only work on this.
Integrations
DMS, CRM, ecommerce, marketing platforms and Google properties — connected, normalised and kept alive as APIs change under us.
Data engineering
Pipelines, warehousing, catalogue normalisation, part-number canonicalisation and the QA that stops a dataset rotting.
Web development
Indexation, structured data, Core Web Vitals, feeds and VDP/SRP work — on whatever platform you already run.
AI & retrieval
Gap detection, automated remediation, and product-level visibility inside LLM answers rather than brand-level noise.
Analytics & visualisation
The overlay model and the console — turning six systems into one screen a manager can read before the store opens.
Marketplace engineering
Geo-routing, claim windows, fulfilment workflows and dealer plugins for inventory that needs a national audience.
We can't beat a marketplace on catalogue breadth. What a dealer has is a physical part, nearby, today.
The thing worth building around
How we work
Five things we
hold to.
- We ship the change, not a findings documentMost vendors in this industry hand over a report and wait. Every diagnosis we produce comes with the work that closes it.
- Nobody gets replacedWe build onto the website, CRM and DMS you already run, and work alongside your existing vendors rather than around them.
- Measurement before marketingIf conversion tracking is broken or three analytics properties are fighting each other, nothing reported afterwards can be trusted. That gets fixed first.
- Tell the truth about availabilityOn-shelf stock and a distributor catalogue three states away are not the same claim. Asserting they are dilutes a dealer's real advantage and teaches AI assistants to discount the source.
- Your data stays yoursAnything used to improve the shared fitment dataset is aggregated and anonymised. We're not reselling your store's numbers.
The name
Why DIG.
Dealer Intelligence Groupe. It's also what the work is: digging into the systems, into the joins, into the numbers nobody else can reach, and coming back with something you can act on.
It's the name of our assistant too — the one in the corner of this page. Ask it anything about the products and it will answer, which is a fair demonstration of the thing we sell.